According to Google, over 200 million people create content daily—this includes blog posts, social media updates, videos, and podcasts. So how can your small business in Lagos break through the noise and stand out?
Why Shouting Louder Isn’t the Answer
Instead of trying to outpost or outshout everyone else, work smarter with strategies that make your content visible, valuable, and trusted.
At Techfr, we help Lagos-based startups and SMEs rise above the noise using SEO and email marketing—two of the most effective digital marketing strategies.
Two Strategies to Grow Your Business the Smart Way
Email Marketing – is like a Digital Love Letter to your Customers Did you know that 63% of businesses use email marketing to grow their brand?
Think of it like this: Every email you send is a friendly check-in with your customers. When done right, it builds loyalty, trust, and repeat sales.
for example: PiggyVest, Nigeria’s first online savings platform, started small. Today, they have over 5 million users. One key strategy? Email marketing. Even inactive users feel a connection because of their consistent, personal emails.
SEO – Get Found on Google Without Paying for Ads
If you’re not showing up when people Google your product or service, you’re leaving money on the table.
Search Engine Optimization (SEO) helps your business appear on search engines like Google when potential customers are actively searching for what you sell.
Why SEO Matters in Lagos: With thousands of businesses launching every year in Lagos, SEO helps local customers find you first—especially when they’re searching on mobile.
💡 Learn the SEO basics for small business in Lagos.
This is What Techfr Does
At Techfr, we help businesses like yours:
- Build an email list and craft irresistible messages
- Optimize websites for Google Search
- Design content that converts traffic into customers
- Drive local SEO for Lagos-based visibility
Frequently Asked Questions (FAQs)
1. What is SEO and why do I need it in Lagos?
SEO helps your business show up on search engines like Google. If you sell products or services in Lagos, SEO helps local customers find you before your competitors.
2. Can I start email marketing without a big list?
Absolutely! Start with the customers you already have. Offer them value in every email, and your list will grow naturally.
3. What’s the best content type to grow my business?
For Lagos businesses, blogs, customer stories, WhatsApp-friendly videos, and Instagram carousels work very well.
4. Does Techfr offer digital marketing services?
Yes! We specialize in SEO, email marketing, social media strategy, and brand content for small businesses and startups in Nigeria.
Your audience is already online. The only question is: Can they find you?
Let’s help you rise above the noise and grow smart.
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